Legal
Sub-processors
These companies process data for us when we provide Ad Intel to you. Prompts sent to AI providers contain business figures and no personal data about your customers.
| Company | What for | Where | Transfer safeguard | Added |
|---|---|---|---|---|
| Backblaze B2 | Stores off-site copies of our nightly database and uploaded-file backups, which contain customer data (kept for about 30 days) | Netherlands, Amsterdam (European Economic Area) | UK adequacy | 13/10/2026 |
| Google Analytics (Google Ireland Ltd / Google LLC) | Website analytics (marketing site, only with consent) | Ireland and United States | UK-US Data Bridge | 02/11/2026 |
| Mistral AI | Writes plain-English summaries from business figures (no personal data) and answers website assistant questions (emails and phone numbers removed first). Keeps requests 30 days to detect abuse, then deletes them; we have opted out of model training. | France (European Economic Area) | UK adequacy | 10/10/2026 |
| Stripe | Takes card payments and sends invoices | United States / Ireland | UK Addendum to EU SCCs | 10/10/2026 |
| The SMS Works | Sends text-message alerts to the Ad Intel team about service problems (only the team phone number and the alert text; no customer data) | United Kingdom | Not applicable (UK) | 13/10/2026 |
| Visual Crossing | Supplies daily weather for a workspace base location (only the location rounded to about 1 km is sent; nothing about the business or its customers) | United States | Not applicable (UK) | 05/11/2026 |